The concept of this store embodies the designer Abhishek Gupta's approach in creating signature styles that are contemporary yet deeply rooted in Indian craft. Programmatically, the space had to capture the dual purpose of showcasing two separate product repertoires for Abhishek - his fashion collection and his line of exclusively engineered state-of-the art sound systems through a ‘Listening Room’. Both functions had to be concurrent but distinct; with the potential to intrigue and engage a cross-pollination of clients. The design builds on the basis of that rationale and plugs the twin experiences in a unique spatial interrelationship.
